A new subtle yet powerful trend - that of being “demure” and “mindful” - has been sweeping across social media platforms, particularly TikTok. Sparked by American content creator Jools Lebron (@joolieannie), it encourages us to approach daily life with an understated elegance and a thoughtful presence.
After going viral, Jools’s possibly satirical catchphrase “very demure, very mindful” has taken on a life of its own. Having evolved from its original meaning, the new “demure” seems to be about being reserved, modest, courteous and considerate.
This trend of demure and mindful living fits in beautifully with our ethos here at Bawah Reserve. Our secluded paradise exemplifies these principles: every aspect of our sustainable resort embodies a quiet elegance and a deep respect for our natural surroundings. Our commitment to sustainability, conservation and cultural preservation aligns perfectly with the ethos of being mindful and “demure”.
Bawah Reserve was conceived and constructed with the utmost care, ensuring that it would be as unobtrusive as possible. The architecture blends harmoniously with the natural environment, using sustainable materials that complement the island landscape. This approach to design allows Bawah Reserve to exist in harmony with nature, rather than imposing on it. Very demure!
Our dedication to conservation reflects a mindful commitment to preserving the islands’ delicate ecosystems. We actively engage in marine protection programmes, reforestation efforts and other initiatives aimed at maintaining the pristine beauty of this far-flung group of islands. Every action is thoughtful and purpose-driven. Very mindful!
Bawah Reserve’s approach to hospitality is rooted in providing a bespoke experience that is indulgent yet understated. Limiting the number of guests not only minimises our impact on the environment but ensures your peaceful enjoyment of the natural beauty that surrounds you. Here, we know our guests by name, not room number; we focus on quality.
By incorporating local craftsmanship and honouring cultural traditions, we are mindful of our role as guardians of both the environment and the local community. Our mission is simple: “As guardians of a pristine natural reserve, we embrace an Earth-first philosophy where guests have an authentic experience and feel restored in our faraway paradise.” This mindful approach extends to being respectful and considerate of the entire Anambas region.
The activities at Bawah Reserve are designed to encourage a deep connection with nature. For example, you can participate in guided nature walks or forest bathing; kayaking around azure lagoons, snorkelling in protected reefs; and myriad wellness programmes that promote mindfulness and relaxation. All these allow you to engage with the environment in a way that is respectful and non-intrusive - “demure” if you like!
Perhaps the “demure and mindful” trend has resonated with so many because its advocacy for a way of living that is thoughtful, respectful, and elegant in its simplicity offers a refreshing alternative to so much of what else is on offer in the world today.
At Bawah Reserve, these values are not just a trend but a way of life. Our commitment to sustainability, conservation and cultural preservation is a living example of how these principles can be applied to create a truly unique and harmonious experience.
“Bawah will change you!” And that’s a promise.